Does Your Sales Pitch Answer These Four Key Questions?
Fact: Consumers allow their emotions to lead the way when considering a purchase. Later, they justify their decisions in ways that seem logical to them.
For instance, “Oh what a pretty little lamp for the baby’s room!" She envisions it sitting on the dresser against the window where a set of new curtains are hanging. She looks at it admiringly and smiles at the thought. "But I don’t really need it, it is kind of small. Oh, but look it has the same color scheme and the pretty bunny in the front would fit perfectly with the Beatrix Potter theme too!" She clicks on the picture to get a larger view. "It’s perfect and a good choice, after all, who knows when I’m going to come across something like this again." Satisfied, she clicks the item into the shopping cart.
When marketing your wares online make sure you focus your efforts to motivate your buyer emotionally first. All good advertising campaigns in print or not, immediately address four emotionally driven questions:
1. Will this product make me more attractive?
2. Will it make me healthier?
3. Will it make me wealthier?
4. Will it save me time?
Focus your lead pages and marketing content on answering these four questions and you’ll see an improvement in response to your efforts and consequently in your sales.
Remember Benefits vs. Features
In my previous blog, “ “ I spoke about the difference in benefits vs. features. To recap briefly, benefits answer the big four, features do not. Features solely identify product qualities, color, size, technical features, extras, etc. Although features are important, they should not be in the spotlight because they only help address the logical aspect of the thought process after the decision to purchase has been made.
A Much Easier Way
As a copywriter, journalist and editor, I know the time, energy and effort it takes to write effective sales copy. It's a skill that takes considerably effort to improve upon until you start to see measurable results. Not everyone has the time, energy or desire to spend hours, weeks and months trying to write and rewrite the perfect sales pitch and lead page that will draw your visitors in and motivate them to take action. Thank goodness I found a fantastic system that makes this whole process completely painless! I want to pass it on and share it with you. Read more